Branding: Business for Sustainable Development
Jean Yanga
At Ampersand Design Think Lab, I led the rebranding of the Philippine Business for the Environment, now “Business for Sustainable Development” (BSD), a nonprofit providing sustainability advisory services. As a GRI Training Partner, BSD supports companies at any stage of their sustainability journey. The new brand, symbolized by a "pinwheel" representing energy and progress, strengthened stakeholder trust and reputation, encouraging more businesses to integrate sustainability for lasting impact.
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Posted Oct 9, 2024
I led the rebranding of the Philippine Business for the Environment to "Business for Sustainable Development," enhancing trust and driving sustainability.
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