Branding: Business for Sustainable Development

At Ampersand Design Think Lab, I led the rebranding of the Philippine Business for the Environment, now “Business for Sustainable Development” (BSD), a nonprofit providing sustainability advisory services. As a GRI Training Partner, BSD supports companies at any stage of their sustainability journey. The new brand, symbolized by a "pinwheel" representing energy and progress, strengthened stakeholder trust and reputation, encouraging more businesses to integrate sustainability for lasting impact.