Project: Behind the Hype

Lavanya Maruthapandian

Brand Designer
Data Analyst
Entrepreneur
Adobe Photoshop
Sutardja Center for Entrepreneurship & Technology
UC Berkeley College of Engineering
As a student in the "How to Be a Futurist, Future of Technology" course at UC Berkeley, we analyzed startups in topics such as Blockchain, Non-Fungible Tokens, and Artificial Intelligence. Our goal was to determine what factors led to their success or failure, be it people, marketing, technology, or funding.
I was part of the design and data team, focusing on the creating and compiling of the books information and branding. Together with other teams, we meticulously analyzed profiles, designed the book layout, ensured editorial quality, and strategized its promotion. Our collaborative effort, guided by our instructor, aims to provide valuable insights to future entrepreneurs and fellow students, shedding light on the dynamics of startup success and failure. The book is available on Amazon and all proceeds go towards charity!
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