Project: Behind the Hype

Lavanya Maruthapandian

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Brand Designer

Data Analyst

Entrepreneur

Adobe Photoshop

As a student in the "How to Be a Futurist, Future of Technology" course at UC Berkeley, we analyzed startups in topics such as Blockchain, Non-Fungible Tokens, and Artificial Intelligence. Our goal was to determine what factors led to their success or failure, be it people, marketing, technology, or funding.
I was part of the design and data team, focusing on the creating and compiling of the books information and branding. Together with other teams, we meticulously analyzed profiles, designed the book layout, ensured editorial quality, and strategized its promotion. Our collaborative effort, guided by our instructor, aims to provide valuable insights to future entrepreneurs and fellow students, shedding light on the dynamics of startup success and failure. The book is available on Amazon and all proceeds go towards charity!
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Posted Oct 11, 2023

Published a book surveying startup success and failure using netnography and data analytics

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Brand Designer

Data Analyst

Entrepreneur

Adobe Photoshop

Project: Kaiser Permanente Slide Deck
Project: Kaiser Permanente Slide Deck
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