Top 10 tips to Quit Smoking - Allen Carr’s Easyway

Client: Colleen Dwyer, Allen Car Easyway Project Type: Long-form + Short-form Video Editing Platforms: YouTube, TikTok Timeline: 5 days Investment: $885

Allen Car Easyway’s “Top Tips” content had already proven its value — over 10 million views across platforms.

The challenge was to:

Refresh and elevate the flagship video

Make it feel more polished, modern, and professional

Repurpose the content into short vertical videos optimized for TikTok

Maintain clarity while increasing pace and retention

This version needed to live up to the performance of the original — and push it further.

1 long-form flagship “Top Tips” video (957 words)

10 short-form vertical tip videos for TikTok

Free-to-use music

B-roll

Text overlays

Faster pacing

Captions and platform-optimized formatting

I focused on clarity, energy, and watch time.

Tightened pacing to keep momentum without losing clarity

Added clean, readable text overlays to reinforce key points

Used b-roll and music to elevate production value

Designed captions and visuals to support viewers watching without sound

Reframed content vertically for mobile-first viewing

Built strong hooks in the first seconds

Kept edits fast, clean, and platform-native

Prioritized clarity and retention over unnecessary effects

Each short video was treated as its own piece — not just a cut-down.

Colleen provided:

A clear brief

Strong communication

Timely feedback

That made it easy to move quickly and refine with purpose. Revisions were efficient and focused, keeping the project well within the 5-day timeline.

A polished flagship video that reflects the scale and credibility of a 10M-view content series

10 TikTok-ready short videos designed for engagement and retention

A cohesive video set that works across long-form and short-form platforms

Most importantly: The content now looks as strong as it performs.

High-performing content deserves high production value.

With the right pacing, structure, and platform-specific editing, proven ideas can be extended, refreshed, and scaled — without losing what made them work in the first place.