Brand Identity + Assets
Jasmine Sotiropoulos
/KINDA
/ROLE
BRANDING & WEB DESIGN
/DELIVERABLES
PRIMARY LOGO / SUBMARK / BRAND ELEMENTS
/OVERVIEW
The Kinda Business School is a bold new membership for women in business who are doing things their own way. It’s for the creatives, the disruptors, and the CEOs of side hustles... where community and connection matter just as much as strategy.
To launch the brand, we crafted an identity that feels equal parts retro, rebellious, and full of heart. A playful wordmark paired with nostalgic typography and vibrant colour choices captures the spirit of doing business kinda differently. Quirky but confident, the brand balances a fun, unconventional tone with a sense of grounded purpose... creating a space that celebrates individuality, encourages learning, and builds something bigger together.
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Posted Sep 24, 2025
Kinda is a bold business school for women. Retro, rebellious, and full of heart. A playful identity that champions community, individuality, and smart strategy.
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