Most people know how much money comes in, but very few know how much is actually theirs after taxes, expenses, and allocations.

Kept is a fintech platform built to eliminate financial ambiguity. I designed this conversion-focused landing page to translate complex financial logic into a clear, trustworthy, and modern brand narrative.

Financial products often fail at conversion because they are either too dry or overly complex. The goal was to build a high-converting landing page that instantly communicates value, builds immediate credibility, and walks users through an automated money management experience without overwhelming them.

High-Impact Visual Contrast: Blending deep obsidian backgrounds with crisp light-mode feature sections to guide reading pace and highlight key data points using vibrant lime accents.

Problem-First Storytelling: Framing the hero section around uncertainty rather than just income, immediately followed by interactive feature cards showing automated tax and savings breakdown.

Scannable Feature Mapping: A clear 4 step workflow layout around a central mobile UI preview that proves the product's "set-and-forget" simplicity.

Frictionless Conversion Flow: Strategically placed CTAs, real-time preview UI cards, and an integrated FAQ accordion to address user hesitancy right before the final sign-up push.