Redesigning a Shopify store for a London raver clothing brand by Joanna Herman

Redesigning a Shopify store for a London raver clothing brand

Joanna Herman

Web Designer

Web Developer

Shopify Developer

CSS

Figma

Shopify

Enhancing UX for a London raver clothing brand with a more engaging Shopify store, bold 90s design and seamless mobile experience

Qravers website after makeover

The client reached out to me to make their Shopify site more engaging, give it more character and improve the mobile experience.

Before and after

Home page before and after

I redesigned the landing page, improving the flow of information and visual hierarchy, as well as updated typography and added some fun animations and interactions, to express the personality of the brand, heavily inspired by the 90s nostalgia, but modern at the same time.

Mobile screenshots

The design of the site was updated to inject the fun, organic, 90s-inspired yet modern character.

Joanna provided an excellent service for us when redesigning our Shopify webstore providing great input on layout, colour scheme and typography options as well as coding and customer journey. She has a strong client focus which enabled us to maximise our time and build a fantastic website!”

—Charlie, Founder