A social awareness creative exploring

A social awareness creative exploring how excessive screen time can affect children’s curiosity, attention, and engagement with the world around them.

The challenge was to communicate a serious topic without making the design feel overly heavy or clinical. I used bright colors, expressive typography, playful illustrations, and contrasting imagery to create a visual that feels relevant to both parents and children.

The concept focuses on the contrast between hands-on play and screen time, using the visual story to encourage the viewer to pause and think about how children spend their time.