Likhitha
Graphic designer !
New to Contra
Likhitha is ready for their next project!
A self-initiated experimental merch campaign exploring how AI-assisted imagery can be combined with human art direction to create a distinctive visual identity for a fictional streetwear brand.
--Full project description--
The Museum of Lost Things is a self-initiated creative concept for MUSE, a fictional contemporary streetwear brand built around the idea of preserving the little things we tend to forget.
I wanted to move beyond the typical AI-generated fashion aesthetic and build an entire visual world around the product. The campaign transforms ordinary forgotten objects — old keys, handwritten letters, pressed flowers, photographs, pocket watches and buttons — into curated museum artifacts surrounding the MUSE garment.
I used AI-assisted image generation as part of the visual development process, while focusing heavily on art direction, composition, color, storytelling, consistency and product presentation.
The final concept includes a fashion campaign image, a museum-style product display and a detailed still-life composition, all connected through the same visual language.
Creative direction: nostalgic, whimsical, editorial and slightly surreal — while keeping the merch itself minimal and commercially believable.
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A social awareness creative exploring how excessive screen time can affect children’s curiosity, attention, and engagement with the world around them.
The challenge was to communicate a serious topic without making the design feel overly heavy or clinical. I used bright colors, expressive typography, playful illustrations, and contrasting imagery to create a visual that feels relevant to both parents and children.
The concept focuses on the contrast between hands-on play and screen time, using the visual story to encourage the viewer to pause and think about how children spend their time.
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A healthcare-focused social media creative designed for Kashvi Hospitals to explain why knee pain can feel worse during winter.
The challenge was to turn medical information into something that could be understood quickly without making the design feel overly technical. I used a combination of medical imagery, visual callouts, arrows, icons, typography, and color-coded sections to break down the information into easily digestible points.
The goal was to create a graphic that was informative, visually engaging, and suitable for social media, while keeping the hospital's branding and contact information clear.
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A promotional social media creative designed for RK Skin Laser & Hair Transplantation Clinic for International Yoga Day.
The goal was to create a clean, calming, and visually engaging design while keeping the clinic’s branding and contact information clear. I used a minimal layout, green tones, typography, and a central yoga visual to communicate the theme of wellness and balance.
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