Friday Labs is an AI automation agency that saves time for online coaches and personal brand owners. With the help of design, animations, and code we transformed the client's message into eye-catching and engaging landing page. You can view completed work here.

The client reached out for design & development of a new website. The task was to reimagine the previous outdated landing page and create a modern interface that impresses. We had to combine visual complexity with straightforward layout to avoid overloading the user.

Our challenge was to create:

strong & stunning visuals

complex interactive animations

simple user experience

conversion copywriting

smoothly coded website

The hero section is designed to make a strong first impression on the user. We built easy-to-scan layout using bold headline, perfectly fitting description and interactive time visual. The user can effortlessly get the brand message with the help of copywriting, where every word matters.

The clock animation represents saved time by working with Friday Labs. When turned on, clock hands literally run backwards, returning time you've lost on making boring repetitive tasks. The interactivity lets the user to not just consume, but to become part of the website.

We used Rive to bring the clock idea to life. With the help of code and Rive data binding, clock hands show local time of the user. You can learn more about Rive animations here.

Right after the first section, we guide the user into the key features of Friday Labs. Bento cards visualize agency services, making it easy to find the right solution for customer needs.

Each card animation is inspired by the type of service, literally translating words into visuals. We chose short and clean copy, to make it easier to scan the whole section.

You can check how this Rive animation works here.

Animated calendar showcases the main tagline of Friday Labs. Rive literally "Turns Monday into Fridays", bringing the core idea of automation agency into life. Neon beams flow into the calendar, representing data provided by AI automations.

Each step-card is designed with a minimalistic visual language to avoid interface overloading and keep everything balanced.

The calendar is created using Rive feathering and a complex state machine logic. Click here to learn more.

Client reviews tremendously build trust, especially when it's feedback from big names in the industry. Human touch always increases conversion rates. We developed a clean, minimalistic testimonials section, so nothing can distract the user from what matters. Our team decided to trim down the testimonials to reduce the information load for quicker reading. The full video testimonial is available by clicking the "Watch Video" button if the user wants to know more.

Nothing extraordinary here, just clean design combined with smooth development. It answers common questions and builds even greater trust.

The final section, which pushes the user to act.

The animation supports the overall visual style of the website by bringing the neon beams from calendar animation. Lights lead directly to the book a call button boosting the conversion rate.

Even with complex interactive animations we delivered a fully responsive website without any loss in quality.

As a result of consistent work and attention to every pixel, we developed an outstanding website that truly impresses. We used interactive Rive animations combined with custom code to create a one-of-a-kind user experience. The mix of straightforward copy and stunning visuals effortlessly translates the brand’s ideas into an easy-to-read message.

Although the website runs smoothly, there's always room to improvement. In this case, our dedication to details and the multiple use of Rive feathering led to performance drop on low-end devices. We’ll keep this in mind for future work, choosing lighter animation strategies where needed.

Unfortunately, despite the high quality of work, the client decided to not move forward with animations and landing page we provided. Here's the Friday Labs current website.