Create and Launch a women's sports centric podcast
Melissa Moreno
Project Manager
Social Media Manager
Adobe Illustrator
Adobe Photoshop
Trello
Wix
MISSION |
Sports Grounds with Harry & Nemo was a sports-centric podcast and website focused on covering sports that are overshadowed, simplifying their complexities, and identifying issues affecting athletes. From covering the NWSL, to bringing awareness to pay disparities across the globe, Sports Grounds aimed to grow coverage of women’s sports and present explosive content. Or “Game Changing Content” as the hosts liked to call it.
SERVICES |
Social Media Creation & Management
Create social media content focused on growing awareness and converting followers to recurring listeners.
Create and implement posting/engagement strategy across Instagram and Discord.
Implemented automations to post and link material to drive ease of access to content.
KPIs
Averaged 3,000 impressions per post utilizing optimized hashtags and consistent content
Project Budget and Timeline Development
Developed project scope, budget, and timeline for launch.
Coordinated buyouts of third party contractors for logo/artwork creation, podcast hosting, and marketing materials.
KPIs
Delivered project launch within 10 days, 4 days ahead of schedule
Delivered project 15% under budget
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2018