Establish a marketing strategy for your company by defining ideal buyer personas, building online presence through SEO, leveraging content and social media, and fostering customer engagement through partnerships, influencers and analytics-driven decisions. 

Develop a detailed survey addressing pain points, preferred channels, publications, and influencers.

Deploy audience finder tools like SurveyMonkey or Pollfish to collect responses.

Refine the buyer persona using acquired data for targeted and effective marketing strategies.

CFOs in Web3 Companies

HR Managers in Web3

Remote Workers

A CFO/HR is hired in a web3 company is trying to learn the ropes of web3 payments

Buyer has made at least one interaction with your company

Buyer has shown interest in making payments in crypto

Buyer is ready to make a purchase

Customer shares testimonials and refers your company to peers

Bring buyer to our website, generate leads

Help them navigate web3 or remote work and introduce to crypto payments

Nurture leads by educating them on your company’s products

Nudge them to adopt your company

Encourage referrals from customers

Blogs,Social Media (Organic) 

Blogs, Social, Email

Blogs, Social, Email,  Paid ads

Blogs, Social, Email,  Paid ads,webinars

Emails

Conduct keyword research 

Change assumptions about buyer persona

Find keywords with volumes above 500 and a difficulty of 30 or below

Create blogs based on selected keywords

Track no. of leads generated

Track page ranking

Track expenditure required to rank for keyword

Change targeted keyword difficulties

A/B test forms, Copy, CTAs

Group keywords into clusters (eg. remote work, crypto payments)

Create cornerstone content

Link all clustered content to cornerstone content

Track page rankings

Change focus on keyword clusters

Write guest blogs

Create co-branding partnerships

Establish relationships with bloggers

Use HARO and Terkel

Track no. of links generated

Measure ROI

Conduct fresh research on web3 and/or remote work

Email research to bloggers in similar space

Track number of leads generated

Measure ROI

Refine pitch to bloggers

Email is an essential part of our lead nurture strategy. Once leads are generated through our website, all potential leads will go through a lead nurturing process. 

N/A

Send educational content about Web3 and Remote work

Send content about how to transition to crypto

Invite to onboarding webinars

Send tutorial content

Introduce new features or walk-through existing ones

Send sharable blogs

Send referral links

Performance marketing takes a backseat in our marketing strategy but that’s not to say, that it won’t be a crucial channel in our marketing efforts. How we intent to use performance marketing:

Bid for branded keywords, competitor’s keywords, and product searches on Google

Retarget website visitors with product offers & discounts, reminders of our best features and testimonials

Social channels like Facebook,Instagram,Tiktok, Twitter will be used to promote our blogs and content will be repurposed from the content created for our blogs on most occasions. Additionally social will be a strong avenue for our retargeted ads.

User analytics is a necessary part of measuring results and ROI of our campaigns. Here is how we will track important events in our website and track metrics that matter.

Website and social visits

Particular pages visited, actions taken 

Particular pages visited, actions taken, emails opened

Website registrations, log-ins

Email opens, actions taken

Homepage

Awareness blogs

Product/Crypto related blogs

“How-to” BlogsLog-in/Registration Page

Email Opens

GA4, Pixel, Insights 

GA4, Pixel, Insights 

GA4, Pixel, Insights, Mailchimp analytics

GA4

Mixedpanel/Segment/Appsflyer

Google Analytics

Mailchimp

Pixel,Linkedin Insights

Ahrefs

Appsflyer/Segment/Mixpanel

OptimizelyHotjar

Mailchimp

Ahrefs

hunter.io

Airtable & Make.com

Airtable & Make.com

Airtable & Make.com

Airtable & Make.com