I spearheaded the redesign and re-platforming of WaterlooData's website, transitioning from WordPress to Webflow. This strategic move aimed to enhance site performance, reduce deployment costs, and improve SEO.

Lower Deployment Costs: Streamline hosting and maintenance expenses.

Improve SEO: Optimize the website for better search engine rankings.

Enhance Site Performance: Increase site speed and overall user experience.

1. Initial Assessment

- Conducted a comprehensive analysis of the existing WordPress site.

- Identified pain points and areas for improvement.

2. Design Phase

- Collaborated with stakeholders to gather requirements and preferences.

- Developed wireframes and prototypes to visualize the new design.

- Ensured the design aligned with WaterlooData's brand identity.

3. Re-platforming to Webflow

- Migrated content and functionalities from WordPress to Webflow.

- Leveraged Webflow's capabilities to create a responsive and visually appealing site.

- Implemented SEO best practices during the migration process.

4. Optimization

- Conducted performance testing to ensure faster load times.

- Implemented optimizations for better search engine rankings.

- Ensured the site was fully responsive and accessible across all devices.

- Cost Efficiency: Reduced deployment costs significantly by eliminating the need for multiple plugins and reducing hosting expenses.

- Improved SEO: Achieved higher search engine rankings through optimized content and structure.

- Enhanced Performance: Notable improvement in site speed, resulting in a better user experience.

The redesign and re-platforming of WaterlooData's website from WordPress to Webflow were successful in achieving all set objectives. The new website not only performs better but also aligns closely with WaterlooData's strategic goals.