ÎAPÓ - Branding and Visual Identity by Rafaela ✷ dengá.labÎAPÓ - Branding and Visual Identity by Rafaela ✷ dengá.lab

ÎAPÓ - Branding and Visual Identity

Portfolio project
Rafaela ✷ dengá.lab
ÎAPÓ, a Brazilian creative studio specializing in interiors and set design, was born from the concept of "essence." 
Derived from the Tupi language, ÎAPÓ conveys the idea of something fundamental: the core, the soul, and the very element that gives meaning to a creation. 
To translate this concept visually, I explored simple forms and clean, straight lines, developing a symbol inspired by the graphic representation of a crochet stitch - a nod to the artisanal world that lies at the heart of the studio’s identity. 
The result is a brand that brings together simplicity, a handcrafted touch, and deep meaning.

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IAPÓ is a creative studio focused on interiors, decoration and scenography. Inspired by natural elements, organic forms and the relationship between spaces and

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