Social Media Management for a Luxury Travel Retail Company

DFS is a travel retailer of luxury products. In my role as a Social Media Manager, I have specialized in creating and executing strategic content plans for clients. I have effectively managed social media accounts for prominent brands like DFS, ensuring that the content is not only visually appealing but also aligns with the brand’s identity and marketing goals.

Services Provided:

Content Strategy: Develop tailored strategies to engage target audiences and drive brand goals.

Content Creation: Producing compelling visuals and copy that resonate with the brand’s audience.

Content Planning & Scheduling: Crafting and organizing content calendars to ensure consistent and timely posts.

Copywriting: Writing engaging and brand-aligned captions and posts.

Graphic Design: Designing eye-catching graphics to enhance social media content.

Social Media Advertising: Implementing targeted ad campaigns to boost reach and engagement.

Google Ads: Running Google ad campaigns to complement social media efforts.

Performance Analytics & Reporting: Analyzing social media performance and providing insightful reports to optimize strategies.

Social Media Campaign - Objective: Increase Instagram followers by 200.

Strategy:

We participate in the Liga Surfing event, and we open the booth to serve free lemonade drinks "Follow us and enjoy Free iced lemon tea"

The campaign was further amplified through collaborative posts with @ligasurfingindonesia, @asiansurfco, and @tipijabrik

Results:

Reach 13.2K

New Followers: Increased by 300

Watch the full video here: