Led the Shopify Plus redesign from Figma to production for Varoninc, a healthcare ecommerce brand, with a strong focus on CRO and revenue growth. Translated high-fidelity Figma designs into a scalable Shopify Plus theme with clean UX, refined typography, and performance optimization. Implemented cart upsells, product bundles, and AOV-driven offers, including optimized cart and checkout flows. Enhanced product discovery, trust signals, and mobile experience to support higher conversion rates and average order value.