Beauty Values' rebranding
Annette González
Brand Designer
Illustrator
Visual Designer
Adobe Illustrator
Adobe InDesign
Beauty Value
Beauty Value is a company that offers services and products to accompany women through self-esteem issues and painful breakups by encouraging a focus on mental health and acts of self-love. In a world where exterior beauty is emphasized, Beauty Value invites you to explore the beauty of your heart—founded by Eva Herbert in 2014.
Last year Eva called me and asked me for a rebranding proposal.
With the new logo icon, we sought to create a figure representing the brand and its work independently or along with the name. We chose colors from the same family that it had previously, but with a more elegant and intentional approach.
NEW LOGO
The brand has matured over time, and that maturity was our guide throughout the creation process. -Eva Herbert
Beauty Value has a range of digital products such as: posters, calendars, a book (Diary of a duel). It also offers online psychological care, webinars, and courses.
The company is on a wide range of platforms and formats, creating content for Instagram, Youtube, Patreon, Spotify, and Apple Podcast.
Results
COLOR PALETTE
PODCAST COVER
CUSTOM ILLUSTRATIONS FOR SOCIAL MEDIA
The best thing about this experience is knowing that my work is helping improve the lives of hundreds of women who learn and enjoy every post, webinar presentation, and template.
2020