Strategic Marketing and PR Management
Jean Cu
Like this project
Posted Nov 12, 2024
Executed Go-To-Market strategy for retail brand, boosting revenue by 35%, launching a subscription program, and enhancing visibility and organic growth.
Likes
0
Views
2
Project Type: Go-to-Market Strategy | Industry Type: Retail | Business Unit: Marketing
Problem:
A brand was struggling to achieve sustainable revenue growth in a highly competitive market, facing challenges in product differentiation, inconsistent go-to-market execution, and low brand visibility.
Action:
To address these challenges, I conducted comprehensive market research and Porter’s 5 Forces analysis to assess industry competition and threats. I applied a Blue Ocean Strategy, creating differentiated product offerings to capture uncontested market space. Developed a Go-To-Market (GTM) strategy that aligned marketing, sales, and product development to streamline product launches and increase customer acquisition. I also launched a subscription program and employed the flywheel model
Result:
These initiatives resulted in a 35% year-over-year revenue growth, a 30% increase in first-quarter sales following product launches, and secured P20-30 million in annual revenue through key account acquisitions. The subscription program grew recurring revenue by 30% in six months, while the flywheel model reduced customer acquisition costs by 25% and increased organic growth by 20%. Social media following grew by 150%, and email marketing improved engagement with 40% higher open rates .