Driving Quality Traffic to increase Leads on Insurance Website

Client: Sfib.net Project Focus: SEO Optimization Results: Significant growth in organic traffic and increased quality leads

Sfib.net is a specialized service provider operating in the health insurance industry. Despite having a well-designed website and offering high-value services, Sfib.net faced challenges in attracting relevant traffic and converting visitors into leads. The client approached me to help enhance their online presence, focusing on increasing organic traffic and generating more quality leads through strategic SEO efforts.

Low Organic Traffic: Sfib.net was receiving minimal organic traffic, with most visitors coming through direct or referral sources. This limited their potential for growth and visibility in search engine rankings.

Low Conversion Rate: Despite the small amount of traffic, the conversion rate for inquiries and leads was low, suggesting a mismatch between website content and the target audience.

Limited Keyword Reach: The site was not ranking well for critical industry-specific keywords, which reduced its potential for attracting qualified traffic.

Technical SEO Issues: The website had some technical SEO issues that were affecting its ability to be indexed and ranked properly by search engines.

To address these challenges, I developed a comprehensive SEO strategy aimed at improving Sfib.net’s online visibility, driving more targeted traffic, and increasing the volume of quality leads. The following steps were implemented:

I began by conducting a full SEO audit of the website. This involved:

On-page analysis: Reviewing existing content, keywords, meta tags, headers, and URL structures.

Technical SEO: Identifying any issues with site speed, mobile optimization, indexing errors, broken links, and crawlability.

Competitor research: Analyzing competitor websites to understand what was working for them and identifying gaps for Sfib.net to capitalize on.

I conducted extensive keyword research to identify high-value, low-competition keywords relevant to Sfib.net’s services and industry.

Content optimization was carried out by integrating these target keywords into key areas such as page titles, meta descriptions, headers, and throughout the body content.

I also focused on long-tail keywords, which helped drive more targeted traffic and better aligned with the intent of the users.

Site speed optimization: I improved page load times by optimizing image sizes, leveraging browser caching, and reducing unnecessary JavaScript.

Mobile optimization: Ensured the site was fully responsive and user-friendly across mobile devices, improving both user experience and mobile search rankings.

Structured data implementation: Added schema markup to help search engines better understand the content and improve how the website appeared in SERPs.

I developed new, high-quality content that addressed user search intent and aligned with the keywords targeted. This included informative blog posts, service pages, and FAQs that answered specific customer queries.

I improved internal linking across the site to make it easier for search engines to crawl the site while guiding users through relevant pages.

I implemented a link-building strategy that focused on acquiring high-quality backlinks from authoritative websites within the same industry. This helped build Sfib.net’s domain authority and further improved its ranking potential.

Sfib.net served Miami, FL area and reviews were there and all 5 stars, I optimized the website for local SEO by optimizing Google My Business listings and targeting location-specific keywords, in result we got more calls from the google listing successfully.

Throughout the project, I continuously monitored Sfib.net’s performance using tools like Ahrefs, Google Analytics and Google Search Console. Regular reports were shared with the client, showcasing improvements in traffic, keyword rankings, and lead conversions.

Based on the data, I made further refinements to the SEO strategy to optimize performance and results.

Traffic Growth: Within 6 months, Sfib.net experienced a significant increase in organic traffic and impressions with a 100% growth compared to the baseline.

Keyword Ranking Improvements: Targeted keywords began ranking on the first page of Google, significantly increasing visibility and attracting more relevant visitors.

Increase in Quality Leads: The improved alignment of content with user intent led to increase in quality leads, helping Sfib.net convert more visitors into inquiries and paying customers. From getting zero leads from search, we started getting 5-10 leads / month.

Higher Engagement Metrics: User engagement metrics, such as average session duration and pages per visit, also improved, indicating that the new content was resonating better with the audience.

By implementing a well-rounded SEO strategy that addressed both technical and on-page factors, I successfully increased Sfib.net’s organic traffic and generated more quality leads. The ongoing optimization and content efforts continue to help Sfib.net maintain its competitive edge in search engine rankings and support its business growth.