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Excito Photo

I. Introduction

Project Overview

The Excito Photo project is a testament to our commitment at Excito LLC to provide professional photography services while showcasing our design expertise tailored to photographers and the photography industry. It is both a portfolio of our photography work and an illustration of the digital solutions we offer.

We harnessed this opportunity to step into the shoes of many of our clients - photographers, creatives, and independent professionals - experiencing the journey of crafting a brand identity, defining key offerings, identifying ideal clients, and more. As photographers ourselves, we understand the journey of brand development and even the technical aspects of CRM integrations and business software. This immersive process shaped our approach to both business and design.

Project Focus and Problem

We understood the intricate decisions photographers make when building their brands. Our project mirrors the photographer's path, emphasizing brand identity, key offerings, and ideal clients. We honed in on high-end clients who value both the quality of the images and the experience. Our expertise and focus revolved around narratives, identity, and representation, culminating in the tagline "Luxury photography experiences that capture your story."

My Role and Expertise

As the founder of Excito LLC, I spearheaded this project, bringing a decade of web design experience and a background in Computer Science from Harvard. My passion for photography provided valuable insight into the needs of creative professionals, and this project is a result of that profound understanding.

II. Brand Alignment and Strategy

Aligning with Excito LLC's Brand Values

We aligned the project with the core values of Excito LLC, emphasizing expertise, efficiency, aesthetics, and strategic growth. Our own journey and experience as photographers informed our strategy.

Strategic Goals and Planning

Our strategic goals included creating an aesthetically consistent online presence that would resonate with both photographers and our brand values. We emphasized a smooth user experience and conversion optimization.

III. Design and Technical Execution

Aesthetics and Consistent Branding

The project showcases the importance of design built upon the foundation of meticulous brand positioning and a thorough understanding of one's ideal client. We had the opportunity to start with a blank slate in terms of design. Our brand positioning and audience understanding allowed us to develop relevant and excellent brand visuals and design. Consistent branding elements were incorporated to establish a seamless brand identity.

Technical SEO Implementation

We used this opportunity to really understand SEO principles and strategies, specifically for photographers. While we aren't actively marketing Excito Photo, it provided us the space to implement and fine-tune these strategies. We ensured that the website adhered to best practices in technical SEO to enhance its visibility and reach in the online photography landscape.

Squarespace Platform Utilization

By choosing Squarespace as the platform, we demonstrated how even accessible website-building platforms can be transformed into high-quality, branded online presences through strategic design and efficient management.

Moreover, we were able to brand, design, and develop the website in a matter of weeks instead of months. Showcasing the efficiency of these platforms in the hands of experienced designers.

IV. Conclusion

Project Achievements and Brand Consistency

The Excito Photo project perfectly encapsulates our ability to create a captivating online presence, aligning with the brand values of Excito LLC. It serves as a real-world example of our expertise in web design and our strategic approach to meet the unique needs of photographers.

The Excito Photo project isn't just a showcase; it's a journey that mirrors the experiences and decisions photographers face in their professional lives. It serves as a real-world example of our commitment to authentically understanding the business needs of our clients.

Check out the website live:

Excito Photo