Guiild had already established a strong brand identity through various physical assets and office design. However, this identity wasn't reflected on their website.
The mission was to bridge that gap: translate their existing medieval universe into a cohesive digital experience and structure the site to properly showcase it.
❇️ Deliverables
↪ Visual Direction: Proposed a "blueprint medieval" aesthetic with fine outlines and isometric perspectives
↪ Design: Created the full landing page design that unified Guiild's existing brand elements
↪ Copywriting: Developed subtle medieval-themed content with strategic wordplay that added personality without sacrificing clarity
↪ Technical Integration: Built and integrated all components using Vue.js & Nuxt
→ Micro-interactions: Added subtle animations and hover effects that reinforce brand identity without overwhelming the user experience