Mushroom Cacao Product Line Visual Identity

MycoEssentials is a UK-based FMCG wellness brand specialising in mushroom-infused cacao blends.

I built the entire visual identity for their mushroom cacao line - custom illustrations, packaging design, the works. The challenge was creating something that communicated the science and research behind the product while still feeling warm and approachable. The custom illustrations were key, each mushroom (Lion's Mane, Reishi, Chaga) got its own visual treatment that connects the natural ingredient to its function.

The packaging system was designed to work on a shelf in a crowded functional foods market, with a color palette and visual hierarchy that makes it instantly recognizable as a serious, researched product people can trust.