INFLUENCER MARKETING FOR GETYOURGUIDE

Star Moment: Crafted, organized, and executed a campaign from scratch with no budget. Managing to get the participation of 4 micro-influencers and 3 macro-influencers. Resulting in more than 250,000 impressions.

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Influencer Strategy Development: Spearheaded the strategic planning and execution of influencer marketing campaigns, seamlessly integrating public relations elements to achieve a substantial boost in brand visibility and engagement.

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Partnership and Relationship Building: Skillfully identified, onboarded, and cultivated partnerships with key influencers, content creators, and industry experts, leveraging robust communication and negotiation skills. Collaborated with PR efforts to amplify the impact of these relationships.

Campaign Performance Analysis: Implemented a comprehensive, data-driven approach to influencer marketing by analyzing campaign performance metrics and KPIs, while also measuring the PR impact of the campaigns on overall brand perception and reputation.