E-commerce Website Design & Development (Framer + Shopify)
A fully custom, high-end skincare e-commerce experience built in Framer and powered by Shopify for scalable commerce operations.
Luxury skincare storefront designed entirely in Framer
Full Shopify integration for products, cart, and checkout
Dynamic product pages synced directly from Shopify
Smooth cart drawer & add-to-cart interactions
Mobile-first, performance-optimized layout
CMS-driven sections for effortless content updates
SEO-ready structure with fast load times
About the Company
Lumière Skincare is a premium, modern skincare brand focused on delivering high-quality products through a refined, trust-driven digital presence. The brand needed a storefront that reflected luxury, credibility, and simplicity while remaining scalable for future product growth and campaigns.
Project Overview
This project involved designing and developing a fully custom e-commerce website using Framer for front-end design freedom and Shopify for robust commerce functionality. The result is a seamless, visually elevated shopping experience that combines brand storytelling with frictionless purchasing.
Project Objectives
Build a luxury-grade storefront aligned with skincare branding
Integrate Shopify products, cart, and checkout seamlessly
Deliver mobile-first UX with fast performance
Enable CMS-driven content updates without developer dependency
Ensure SEO readiness and scalability for future growth
Scope of Work
Custom UI/UX design (no templates)
Framer website development
Shopify product, cart & checkout integration
Dynamic product page architecture
CMS setup for editorial and marketing sections
Mobile optimization & performance tuning
SEO-ready page structure and metadata
The Challenge
Most Shopify themes limit creative freedom and often compromise brand differentiation especially for premium skincare brands. The challenge was to combine Framer’s design flexibility with Shopify’s commerce power without sacrificing performance, UX consistency, or scalability.
Client Goals
Launch a premium, high-converting storefront
Maintain full control over product data via Shopify
Provide a luxury shopping experience on mobile
Enable easy updates for marketing, content, and campaigns
Build a future-proof platform for scaling product line
UI/UX Design – High-end layout, typography, spacing, and interaction design
Framer Build – Component-driven structure with smooth animations
Shopify Integration – Products, cart, checkout, and syncing logic
CMS Setup – Editable sections for content and storytelling
QA & Optimization – Mobile testing, performance tuning, SEO checks
Launch – Live deployment with scalable architecture
The Solution
A bespoke Framer storefront tightly integrated with Shopify, delivering a luxury skincare experience that feels editorial, fast, and conversion-focused. The site balances visual storytelling with commerce usability ensuring customers can browse, trust, and purchase effortlessly.
Key Features
Dynamic Shopify-powered product pages
Smooth add-to-cart & cart drawer interactions
CMS-driven editorial and marketing sections
Mobile-first, performance-optimized layout
SEO-ready page structure
Fully editable Framer components
Scalable architecture for new products and collections
For Lumiere Skincare, we used Unicorn Studio to apply a mouse movement-based effect in the Hero Section, enhancing interactivity and creating a premium user experience without compromising performance.
Deliverables
Fully custom Framer e-commerce website
Shopify product, cart & checkout integration
CMS collections for flexible content management
Reusable components and design system
Performance-optimized, SEO-ready build
The Results
Premium DTC storefront with luxury branding
Seamless shopping experience across devices
Faster load times compared to traditional Shopify themes
Easy content and product updates without dev support
Scalable foundation for growth, launches, and campaigns
Content Management Efficiency
Visual editing via Framer
Product data managed in Shopify
CMS-driven sections for campaigns and storytelling
No-code updates for marketing teams
Tech Stack
Framer (Design, CMS, Animations, Hosting)
Shopify (Products, Cart, Checkout)
SEO & Performance Optimization
Lessons & Insights
Framer + Shopify is a powerful combo for premium DTC brands