New Gramophone House (Indianama) :: Brand Design

Indianama started in 2016 with the agenda of redesigning the Indian aesthetics. In 2018 it paired up 71 graphic designers with the street-side shops to redesign their visual identity.

I was fortunate to be part of the project where I worked on the identity design of New Gramophone House, an 89 year old shop which smells of old vinyls, gramophones and nostalgia. I've expressed the legacy of the shop through vintage elements while still trying to keep the look relevant in the contemporary age.