Where

Paris, France

My Role

Product designer

Category

E-commerce, food & drink

When

September 2023

AvocaDrive started for a ui redesign project. The goal was to build an iOS app with a strong look and feel, showing all allergen info, and offering green delivery choices.

Once the initial flow is completed, I started by defining the Fonts and Colors

The importance of margins and proportions in UI design lies in improving both aesthetics and user experience

Health-focused food awareness has grown significantly in the past decade, with the market for sustainable food, including avocados, now worth around $23 billion globally.

To outline all the necessary functionnality, I created a simple flow diagram to main tasks the user can do.

A survey of eco-friendly shoppers told us that cost, ease, and fast delivery matter equally when buying green.

I connected my high-fidelity design into a clickable prototype in order to test the App with users

My research showed not many food apps offer green delivery or share full allergen details. We saw a chance to stand out with a great-looking app that does both.

My UX/UI method for the app was user-centered, focusing on key points to enhance usability and experience. I employed a formal structure for the overall design process, complemented by informal, regular feedback loops with users. This allowed for continuous iteration and refinement based on real user input