Darci Juice Drinks

Darci is a West African fruit juice brand that is locally produced and retails in supermarkets. It competes against imported juice drinks and is positioned as a top quality, yet more affordable option compared to the rest.

The Darci brand wanted to modernize their packaging for a more contemporary audience while still retaining brand recognition through their red bubble logo.

The redesigned packaging features typography and photography improvements. The color panelling is now more prominent so that each flavor is easier to distinguish amongst themselves and other competing products on the shelves.