Landing Page: Be the candidate whisperer

Be the candidate whisperer

What if you didn’t need to struggle to find talent? Seriously. What if you knew exactly where to find the candidates you’re looking for, and the right words to attract them with?

It’s how Wounded Warrior Project received 562% more apply-click traffic after posting their jobs to their recruiters’ LinkedIn profiles through CareerArc.

It’s how ULTA Beauty saw a 70% YOY increase in applicants and a 50% YOY increase in hires from posting their jobs to social media through CareerArc.

It’s how King’s Hawaiian Bakery saw 10x more applicants a month after using CareerArc to post to social media.

Here’s the secret.

It starts with social media. As the #1 location candidates go to for researching an employers’ brand and reputation and with almost 80% of today’s candidates using social media in their job search, social media recruiting is a trend you can no longer afford to ignore or underinvest in.

But while telling the world you’re #hiring on social media will definitely make a difference, if you want to become the Candidate Whisperer, you need to step it up: you need to know the right words to say.

(Oh, when powered by CareerArc’s powerful automation capabilities, you’ll be able to do all this and more while also saving yourself tons of time. But we’ll get to that.)

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Which job post would you more likely click on?

To stand out from the crowd, your job posts need to do far more than simply state that you’re hiring. Each job post should be viewed as an employer brand post, showing your candidates why they should want to come work for you.

Instead of making the job post about how you’re hiring, make it about what they get out of it. Like United Pacific did here, by opening with the benefit for work-life balance and only then sharing that they’re hiring.

We all know how powerful testimonials are. So why not combine a job post with a testimonial by getting your employees to share what they love about working for you?

Here’s an example of what that looks like:

Word your job post according to the job you’re hiring for. While a part-time gig should emphasize the flexibility and control offered, like in this post:

A job for an experienced and creative professional might emphasize more the challenge offered:

By now, you’re probably thinking: hang on. Won’t crafting job posts like these take way more time than I have to spare?

Normally? Yeah.

But that’s where we come in.

We’re CareerArc: the world’s only social recruiting solution built exclusively for talent acquisition teams. Our social recruiting solution transforms your social media presence into a talent magnet while also saving you tons of time and money.

How much time? On average, 949+ hours a year. But for some of our clients, it’s in the tens of thousands.

Over the course of a year, hundreds of hours of my time are saved. I can’t imagine not using CareerArc to effectively execute our social media strategy.

SHAWN SCOTT TALENT ACQUISITION MANAGER

MARK MACELLARO, PHR, SHRM-CP DIRECTOR, TALENT DEVELOPMENT & CULTURE

Perhaps the most surprising aspect to me is how little effort is required to produce these results…even with our minimal setup candidates are actively discovering us, engaging with the Magnite brand, and applying to our jobs.

NIHAL SOLOMAN TALENT ACQUISITION MANAGER