Now, for the pièce de résistance, the big brands have joined the fray, turning Ganesh Chaturthi into a marketing marvel. Cadbury Dairy Milk's latest campaign, #KuchAchhaHoJaayeKuchMeethaHoJaaye, is melting hearts faster than their chocolate melts in your mouth, with a special Ganesh Chaturthi edition that's as festive as the streets of Mumbai during the visarjan procession.