Li Flura Naturals Logo & Visual Identity Design

Project: Li Flura Naturals Logo & Visual Identity Client / Brand: Li Flura Naturals Date: (February – April 2024) Role: Lead Designer — conceptualization, logo design, color palette, typography, and identity guidelines

 

Li Flura Naturals needed a visual identity that reflected its focus on wellness, botanicals, and natural products. The goal was to create a logo and brand system that conveyed purity, calm, and a connection to nature, while remaining modern, minimal, and versatile for both digital and print use. The challenge was balancing organic softness with clean, structured design to create a timeless, professional brand presence.

 

I began with a brand discovery phase, discussing the company’s mission, values, and target audience to ensure the design reflected their core identity.

I conducted research on natural forms, botanical motifs, and wellness branding trends, drawing inspiration from lotus flowers, earthy color palettes, and clean geometric shapes.

I sketched and developed multiple logo concepts, exploring variations of the lotus flower symbol with overlapping petals to represent balance, growth, and harmony.

For color, I chose muted earth tones—light mint green, warm brown, and soft pink—to evoke a sense of calm, organic purity, and sustainability.

For typography, I paired an elegant Aabak Mr. Eaves XL (Book) for this brand design, creating a balance between softness, sophistication, and readability.

I created a brand guideline, including logo usage, color codes, typography rules, and spacing guidelines to maintain consistency across all brand touchpoints.

 

Delivered a versatile logo system (light mint green, warm brown, and soft pink) adaptable to small and large formats.

Provided a concise brand guide to ensure consistent application of visual elements.

The identity communicates purity, calm, and natural beauty, giving Li Flura Naturals a professional and cohesive brand presence.

 

Working with botanical forms showed how combining structure and softness can create a modern, minimal, yet emotionally resonant identity.

The discovery phase was crucial for aligning the visual identity with the brand’s holistic wellness values.

Including a brand guideline from the start ensures even small brands can maintain visual consistency as they grow.