Unravel Game Launch
Chino Pisces
Unravel Game Launch
This unique puzzle game features Yarny, a tiny character made from a thread of yarn that slowly unravels as he explores a lush and overwhelming landscape.
ANIMATED EMAILS (below)These emails featured animated hero images with our lovable Yarny, announcing the launch date.
INFOGRAPHIC EMAIL (below)
Here are the results of our launch campaign in North America.
“The in-game environment is absolutely stunning…”
Cinema Blend
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Posted Aug 8, 2026
Created animated emails and infographics supporting the North American launch of Unravel, highlighting launch results and campaign assets.
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Timeline
Oct 1, 2012 - Mar 8, 2016
Clients
Electronic Arts (EA)
