WONDERFUL PIZZA isn't just serving slices, it’s serving attitude. This is a brand that walks the line between tradition and rebellion, capturing the essence of Neapolitan-style pizza with a modern, defiant edge.

We developed a visual identity that feels strong, unapologetic, and authentically Italian. The hand-drawn logotype delivers raw character and speaks to artisanal roots, while the overall design language pairs vintage warmth with modern minimalism.

Bold, raw, and rebellious, but with heart. This isn’t your typical pop-up. It’s a celebration of pizza, passion, and pushing boundaries.

Logotype: Hand-drawn for authenticity and edge.

Color Palette: Earthy, natural tones evoking tradition and craftsmanship, contrasted by bold red accents that ignite passion and energy.

Design Style: A fusion of classical Italian art and contemporary simplicity. This duality mirrors the pizza itself—timeless recipes, reimagined with style.

WONDERFUL PIZZA is more than a name, it’s a statement. The brand dares to be different while staying grounded in the soulful tradition of Neapolitan pizza-making.

Brand Strategy – Positioning, Personality, Values

Creative Direction & Design – Logo, Colors, Typography, Visual Direction & more

Website (soon online)