WONDERFUL PIZZA __ BRANDING
Tim Christopher Klonk
WONDERFUL PIZZA
WONDERFUL PIZZA isn't just serving slices, it’s serving attitude. This is a brand that walks the line between tradition and rebellion, capturing the essence of Neapolitan-style pizza with a modern, defiant edge.
Brand Concept
We developed a visual identity that feels strong, unapologetic, and authentically Italian. The hand-drawn logotype delivers raw character and speaks to artisanal roots, while the overall design language pairs vintage warmth with modern minimalism.
Brand Personality
Bold, raw, and rebellious, but with heart. This isn’t your typical pop-up. It’s a celebration of pizza, passion, and pushing boundaries.
Visual Key Elements
Logotype: Hand-drawn for authenticity and edge.
Color Palette: Earthy, natural tones evoking tradition and craftsmanship, contrasted by bold red accents that ignite passion and energy.
Design Style: A fusion of classical Italian art and contemporary simplicity. This duality mirrors the pizza itself—timeless recipes, reimagined with style.
Key Takeaway
WONDERFUL PIZZA is more than a name, it’s a statement. The brand dares to be different while staying grounded in the soulful tradition of Neapolitan pizza-making.
Roles
Brand Strategy – Positioning, Personality, Values
Creative Direction & Design – Logo, Colors, Typography, Visual Direction & more
Social Media Strategy and Content
Website (soon online)
hand-drawn Typography, vectorized and optimized
Wordmark with the "Wonderful Pizza-circle"
Typography. Bold and Raw.
Classic Italian paintings generated with AI
Social Media Posts
Social Media Stories
Out of Home Campaign
In Motion.
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Posted Apr 23, 2025
We fused classic Italian paintings with clean, modern design, mirroring the balance of tradition and innovation in every Neapolitan-style pizza they serve.
