Simplify Renovations LLC is a renovation company in Hawaii that serves people in Oahu. The client came to contact and he have a discovery call. He describes the goals and challenges he has encountered on business

Some of the challenges are

No social media presence

Don't know how to target people in the area

No data collection we could follow since the business is just 2-3 years

Some of the goals are

To be the well-known and go-to renovator in Hawaii

Build trust with the audience through social media

Retire early

Since the client has no experience yet with marketing before we start on social media, I recommend that we start on branding. We want to build a foundation for everything we will build on social media and make sure we will be easily recognized by the audience

Brand Strategy Session is designed to serve as a comprehensive guide for strategy sessions. It should be used alongside the accompanying workbook materials to effectively plan your sessions. Some pages are specifically meant for the facilitator's reference, containing additional instructions and tips that are marked in the upper right corner. The rest of the pages are intended for collaborative editing and discussion with your client.

The structure is based on the five-step framework presented in the course and is divided into three separate sessions. Each session is clearly marked to help you identify the topics to cover in each session.

Defining brand purpose and brand vision

Defining brand values and personality 

Finding a niche and defining the target for research

Defining the Goals

Who, What, How, Why

Positioning the brand

After the 2 sessions, I created a branding strategy based on the strategy calls we had been on and built the brand identity of the company

During this part, I presented the proposed brand identity. Here are things presented to the client

About the Company

Moodboard and direction

Logo Presentation

Typography

Color palette

Photography

Mockup

Simply Renovations LLC practices a flexible approach to remodeling your dream home. 

At Simply Renovations LLC, we start by listening to what you have in mind and working with you to make your dream a reality while remaining committed to quality.

Our mission is to always be a full-service partner throughout the renovation process. We strive to ensure that our customers completely understand the entire home renovation process, working with them every step of the way to simplify the project as much as possible and to get much as possible and to get the best results. Logo mockup

We ensure that every client understands the work we do and why it is necessary to achieve the desired result.

Our goal is to be the most trusted renovation company and to provide the highest quality repairs and renovations in Hawaii, at a fair price. 

Simplify Renovations LLC specializes in providing high-quality residential and commercial construction services that enhance the value of every project.

Our professional team, including licensed plumbers, electricians, and specialty contractors, delivers detailed and professional work on homes and condominiums. We excel in completing renovations in a timely manner, to get residents back into their homes as quickly as possible. 

Our goal is to simplify the renovation process for homeowners in Hawaii, and our contractor license is available upon request.

Ohana (Home)

Inspiration: Moodboarding allows the designer to gather inspiration from a variety of sources, including colors, textures, and materials, and create a cohesive visual concept for the project.

Communication: Moodboarding can be used as a tool for communicating design ideas to clients. By creating a visual representation of the desired aesthetic, the designer can ensure that the client is on the same page and that the final outcome will meet their expectations.

Conceptualization: Moodboarding allows the designer to explore different concepts and styles and narrow down the final design direction. It helps the designer to think more creatively and to experiment with different design elements to find the best solution.

Time saver: Moodboarding can save time and resources in the long run. By establishing a clear design direction early on, the designer can avoid costly mistakes and revisions later in the project.

The fonts chosen are "Satoshi" and "Holiday" Satoshi font gives a bold and trustworthy font style. It gives the impression that it can stand on its own like a building block

The secondary font is Holiday. Its style is like free-hand text which gives the impression of in-hand and authentic giving inspiration.