SURGE Brand Refresh and Website Migration

Challenge: SURGE originally lived on a Wix website. As SURGE expanded into a multi-month artist series with new offerings, the brand needed a stronger visual identity and a home that could hold everything in one cohesive space.

Solution: The SURGE brand was fully refreshed, beginning with a new logo that matched the movement’s energy, clarity, and purpose. From there, the entire website was rebuilt on Payhip—every page, product, program description, and resource. Payhip’s structure allowed for an easier user experience, smoother checkouts, and a more intuitive mobile interface.

A revitalized SURGE brand anchored by a clean, powerful logo

A fully centralized Payhip site where artists can easily access the 7-month series, resources, and upcoming events

Improved mobile navigation that better supports the community’s on-the-go engagement

Streamlined backend operations, making updates and new program launches significantly faster

Outcome: This rebrand and platform migration elevated SURGE’s digital presence from functional to intentional. The new identity and Payhip ecosystem now match the scale, clarity, and impact of the movement—supporting artists as they build, grow, and surge forward.