Foret Wellness and Spa / Branding
Monika Skliaustyte
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Foret, a wellness and spa brand, approached me to create a brand identity that felt cozy yet luxurious—warm, and inviting, but still high-end. They wanted a look that reflected their values of quality, relaxation, and connection to nature while helping them stand out in the wellness market.
The challenge was striking the right balance between sophistication and approachability. It also required designing a versatile logo for use across different touchpoints, from spa products to marketing materials, without losing its essence.
Brand identity design gives a cozy yet luxurious feeling. Rich chocolate brown, combined with soft green and beige, matches harmoniously and conveys a mood of warmth, hospitality, and relaxation.
The leaf logo mark can be adapted for versatile use: as a pattern or design element.
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Posted Apr 28, 2024
Foret, a spa in the South of France: a simple, elegant, and versatile brand identity reflecting relaxation and quality.
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