"Built This Product Page in One Weekend—Here's What Worked" ... by Deven Rikame"Built This Product Page in One Weekend—Here's What Worked" ... by Deven Rikame
"Built This Product Page in One Weekend—Here's What Worked" ...
"Built This Product Page in One Weekend—Here's What Worked"
The Problem:
Product pages list specs. Nobody cares. I needed to sell an experience online.
3 Str...
"Built This Product Page in One Weekend—Here's What Worked"
The Problem:
Product pages list specs. Nobody cares. I needed to sell an experience online.
3 Strategic Moves:
1. Benefits Over Features
"Industry-leading ANC" → "Turn your commute into silence"
2. Conversion Architecture
Hero hook in 3 seconds
Multi-angle images
Mobile-first CTAs
Social proof near pricing (270% lift)
3. Speed = Sales
2-second load time. Every delay = 7% lost conversions