Client: ThinkTwice

Project Duration: 1.5 months

Role: UX/UI Designer

Tools: Figma, Illustrator, Typeform

ThinkTwice will keep all your impulsive purchases in check. You can track your expenses and maintain a budget with it. Most Importantly, the app will remind you of your balance before you pay to keep you in line and rethink your spending choices. To inculcate the habit of saving money and monitoring your expenditure.

The goal of information architecture here was to make the app's flow intuitive, give constant feedback and reduce cognitive load in the app while still keeping in mind the three key objectives of usability, findability, and discoverability. I went through the entire process, from listing to labelling to auditing, before settling on this app flow.

The user journey shows how the app would help the user rethink his impulsive purchases at a store. I have also tried to capture the emotions and pain points during this whole process to make the app better for the user.

I analyzed several popular financial apps designed for budget creation and tracking to understand what is already out there and how I can learn from it and improve it.