RAWTH — Premium Body Care Brand System
Didem Dönmez
RAWTH - Grow as you are — naturally.
RAWTH, a premium body care brand, was inspired by the fusion of “raw” and “earth,” representing natural purity and organic wellness. Its logo features a
hand-painted Sumi-e ink tree, reflecting traditional Japanese brush techniques and reinforcing the brand’s authentic, nature-rooted identity.
The product line consists of 500 ml cylindrical body wash bottles, each with a thoughtfully selected gradient to express its scent profile. The wood-grain cap emphasizes tactile and visual natural qualities, connecting the packaging to the earth-inspired concept.
Botanical storytelling guides the design:
Green Tea & Lime through layered fresh greens, Cedar & Grapefruit through warm orange-to-brown earthy tones, and Lavender & Vanilla through soft muted shades. Clean typography and minimal layouts ensure the ingredient story remains central.
The resulting brand system is cohesive, scalable, and visually compelling, bridging natural inspiration with modern clean beauty aesthetics for packaging, photography, and campaign applications.
Look at the trees and you will find yourself. – DOGEN ZENJI
LOGO
Business Card
Soaps
Green Tea & Lime
RAWTH Candles Packaging Design
Roles: Brand Designer, Packaging Designer, Product Marketing
Tools: Illustrator, Kittl
Green Tea & Lime
Cedar & Grapefruit
Lavender & Vanilla
RAWTH Aromatic Incense Sticks Packaging Design
Roles: Brand Designer, Packaging Designer, Product Marketing
Tools: Illustrator, Kittl
Candle and Aromatic Incense Sticks
Candle and Aromatic Incense Sticks
RAWTH Diffusers Packaging Design
Roles: Brand Designer, Packaging Designer, Product Marketing
Tools: Illustrator, Kittl
Cedar & Grapefruit
Green Tea & Lime
Lavender & Vanilla
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Posted Mar 25, 2026
Complete brand identity and packaging system for RAWTH, a premium body care brand spanning candles, body wash, diffusers, and aromatic incense sticks.
