Maximizing Retail Profits with Power BI Dashboards

Overview: I developed an interactive Power BI dashboard to help a retail client optimize their profits by analyzing sales, inventory, and customer trends.

Sales Analysis: Identified top-performing products, seasonal trends, and revenue drivers.

Inventory Optimization: Highlighted overstocked and under stocked items, minimizing holding costs and improving stock turnover.

Customer Insights: Segmented customers based on purchase behavior to enhance targeted marketing.

Profitability Metrics: Visualized margins, costs, and profit centers for data-driven decision-making.

Impact: The dashboard enabled the client to:

Increase revenue by focusing on high-demand products.

Reduce costs through efficient inventory management.

Improve customer retention with personalized strategies.

Make quick, informed decisions with real-time data visualization.