I designed this line of twelve greeting notecards for the Infinite She brand: empowerment, encouragement, unity, and friendship. These cards are meant to show support and spread positivity with uplifting messages and visuals.
The cards feature vibrant colors and lively patterns mixed with uplifting messages. Every card has a hit of metallic sparkle in pink, orange, black, or white. Open each card for artful phrases, graphic elements, or a splash of color inside.
Inside: "cheers!" | Foil: hot pink foil on "celebrate"
Inside: large text screened light "happy birthday" repeated | Foil: hot pink foil on outline of text
Inside: "The world is yours" | Foil: black foil on "you are beautiful, brave & bold"
Inside: blank with color blocks along the bottom | Foil: hot pink foil on "cheers"
Inside: blank with a flood of pale peach | Foil: white foil on "happy birthday"
Inside: simple illustration of a sun with rays extending off the edges | Foil: hot pink foil on "radiant sparkling warm kind"
Inside: blank with a flood of pale peach | Foil: orange metallic foil on "congrats"
Inside: large text screened light "love you, kiss kiss, I heart you, so much love" | Foil: black metallic foil on the outline and drop shadow of "XO"
Inside: blank with a flood of pale pink | Foil: hot pink metallic foil on "thank you"
Inside: blank with color blocks along the bottom | Foil: white metallic foil on "super mom"
Inside: "shine on" | Foil: orange foil thin lines between each sun ray
Inside: "I'm here for you always" | Foil: Solid "I Got You" in black foil
All twelve cards shared this envelope design, a flood of light teal inside and the Infinite She mark in teal foil on the back flap.
TEAM
Stacey Weiss, creative director
Jill Ayers, art director
Emily Kitazawa, copywriter
Emma Brooks, designer
Eleanor Williamson, photographer