Thrive: 3 Animations for New App

Thrive

Thrive tasked me with creating 3 animated videos for their new app, "Cultivating Wellbeing" (CW). The goal was to help users manage their health and wellbeing through gardening and nature by making complex scientific concepts engaging and accessible, while also ensuring users feel welcomed and motivated to use the app's features. My Solution I crafted three distinct 2D animated videos, each serving a unique purpose within the app. I worked closely with Thrive, adhering to their brand guidelines throughout the process to maintain consistency and coherence. Welcome Video Objective: Create a warm, inviting introduction to the app. Solution: I designed a 1-minute animation that warmly welcomes users, explains the app's purpose, and sets expectations for what they will experience. The animation is soothing and simple, making users feel at ease and excited to explore further.

Science Video 1: Attention Restoration Theory Objective: Explain attention restoration theory in an easily digestible way. Solution: In this 40-second video, I broke down the key points of the theory into simple but engaging visuals. The animation ensures users comfortably understand the science behind nature's benefits, making the information approachable and memorable.

Science Video 2: Benefits of Gardening and Nature Objective: Highlight the major benefits of gardening and spending time in nature. Solution: This 40-second video explores the physical, mental, social, and cognitive benefits of gardening. The animation effectively conveys how gardening and nature can enhance wellbeing, encouraging users to integrate these activities into their lives.

Visual Style and Execution To align with Thrive's brand, I used their colors, fonts, and overall style, creating clear, stress-free, and calming animations. The animations were designed to be engaging yet simple, ensuring users can easily understand and relate to the content. Outcome The animated videos successfully met Thrive's needs, providing a warm welcome, simplifying complex scientific concepts, and highlighting the benefits of gardening and nature. These animations play a crucial role in the "Cultivating Wellbeing" app, enhancing user experience and supporting Thrive's mission to improve health and wellbeing through nature.