Role: UI/UX Designer, taking the project from start to launch.

Tools: Designed in Figma

Timeline: 4 Weeks

Collaborated: Muhammad Fathur as Frontend Developer

Live Website: https://xellar.co/

Xellar is a developer-focused platform aiming to simplify the Web3 experience by delivering wallet-as-a-service, embedded onboarding, and multichain infrastructure. Their toolkit supports social login, email onboarding, account abstraction (so users can transact without gas), and SDKs/APIs that span across multiple EVM networks. 

The Xellar team engaged me to redesign their digital presence and craft a website that clearly communicates technical depth while remaining approachable for both builders and non-technical decision makers.

I led the UI/UX redesign in Framer, developed information architecture and component structure, and refined the core messaging to focus on three key promises: “Web2 ease, Web3 power, production-ready”. I also produced copy that bridges developer language (“SDKs, APIs”) with business value (“onboard in minutes”, “user logins via email”).

The result is a platform home page that positions Xellar not just as a set of tools, but as an enabler for teams to build crypto-native experiences without reinventing the stack — empowering startups and enterprise alike to launch faster and scale smoother.