EcoBottle: High-conversion landing page and funnel design
Amanda Oliveira
Summary
Creation of a landing page and conversion funnel from scratch for Ecobottle, focusing on user acquisition through persuasive UX and data-driven design.
My Role
Led the entire project, from strategy and content architecture to visual design and prototyping, ensuring alignment with brand values and performance goals.
The Challenge
Ecobottle was launching its first direct-to-consumer campaign without existing digital assets. The challenge was to design a landing page that effectively communicated the brand’s sustainable value proposition and converted visitors into leads.
Process
Funnel mapping: Defined the user journey from ad click to conversion.
Funnel mapping: from ad click to final conversion
Content strategy: Structured the narrative to educate and persuade.
Wireframing: Developed low-fidelity prototypes to test layout and flow.
Low-fidelity wireframes focused on structure, flow, and hierarchy.
Visual design: Created a clean, responsive UI with compelling storytelling.
Final landing page design: conversion-focused, mobile-responsive, and visually aligned with the brand.
Handoff: Delivered specifications for development and tracking setup.
Results
The landing page launched as Ecobottle's first direct-to-consumer digital asset and delivered measurable impact from day one.
Key Outcomes
+11.8pp increase in lead conversion rate.
−29pp reduction in bounce rate.
+86% growth in average time on page.
$4,800 in email-attributed revenue generated post-launch.
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Posted May 23, 2025
Designed a high-converting landing page from scratch for Ecobottle, resulting in an 11.8pp conversion rate increase and $4,800 in email-attributed revenue.
