EcoBottle: High-conversion landing page and funnel design
Amanda Oliveira
Summary
Creation of a landing page and conversion funnel from scratch for Ecobottle, focusing on user acquisition through persuasive UX and data-driven design.
My Role
Led the entire project, from strategy and content architecture to visual design and prototyping, ensuring alignment with brand values and performance goals.
The Challenge
Ecobottle was launching its first direct-to-consumer campaign without existing digital assets. The challenge was to design a landing page that effectively communicated the brand’s sustainable value proposition and converted visitors into leads.
Process
Funnel mapping: Defined the user journey from ad click to conversion.
Funnel mapping: from ad click to final conversion
Content strategy: Structured the narrative to educate and persuade.
Wireframing: Developed low-fidelity prototypes to test layout and flow.
Low-fidelity wireframes focused on structure, flow, and hierarchy.
Visual design: Created a clean, responsive UI with compelling storytelling.
Final landing page design: conversion-focused, mobile-responsive, and visually aligned with the brand.
Handoff: Delivered specifications for development and tracking setup.
Results
• Cohesive brand narrative and conversion funnel built from the ground up.
• Optimized structure for user engagement and conversion.
• Strategic placement of calls-to-action to drive user action.
• Ready-to-deploy prototype aligned with marketing objectives.
Key Outcomes
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Posted May 23, 2025
Created a landing page and conversion funnel for Ecobottle's user acquisition.
