Fitness Studio Website — Strategic Redesign for Growth
Yuliia Smal
Fitness Studio Website — Strategic Redesign for Growth
Redesigned website for German fitness chain with 200+ locations to reduce customer loss and improve conversions.
Challenge: Existing site had poor navigation, weak mobile UX (60% traffic), and wasn't converting visitors into members.
Solution: Conversion-optimized design with clear user journeys, location finder, trust-building elements, and mobile-first approach.
Scope:
Brand Strategy & Positioning
Art Direction
UX/UI Design (Desktop & Mobile)
Content Strategy
Motion Design & Animation
Visual Guidelines Photography
Art Direction
Social Media Assets
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Posted Nov 4, 2025
Fitness chain website redesign focused on conversion optimization and improved mobile experience.
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Timeline
Oct 16, 2023 - Feb 17, 2024
