Complete brand identity system for Simple Wealth — a Swiss investment firm specializing in digitalized assets management services.

Challenge: Financial services industry is often perceived as cold, complex, and inaccessible. The client needed a brand identity that would communicate trustworthiness and professionalism while feeling modern, approachable, and distinctly Swiss.

Solution: Developed a sophisticated visual identity built on clean geometry and bold color. The minimalist logo reflects Swiss precision and simplicity, while the vibrant color palette makes the brand feel contemporary and energetic — breaking away from traditional conservative finance aesthetics.

My Role: Art Direction | Graphic Design | Brand Strategy

The identity successfully positions Simple Wealth as a modern, trustworthy financial partner — combining Swiss reliability with forward-thinking digital innovation.