Ram Marcelo Photography Brand Refresh

Margaret Ann Rutaquio

Brand Designer
Web Designer
Adobe Illustrator
Adobe Photoshop
Figma
Ram Marcelo is a destination wedding photographer from Manila. His dream is “to get to know you and your story—whoever you are and wherever you are—and immortalize it through handcrafted photography.”
For this project, Ram approach me for a brand refresh and website redesign because he felt that his current visual identity and website weren’t doing a good job of highlighting his work and attracting his dream clients.
We decided to retain his current logo and change the typography and colors to match his personality and make it appealing to brides, who are his target audience. Ultimately, the goal was to remake the brand and create an online space that will showcase his work, increase his booking, and build trust and connection with his audience.
You may view the final website at https://rammarcelo.com/.

2022

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