The core concept revolved around a stylized creature, a coyote, often associated with the Southwest. This character would serve as the central icon, embodying the "hideout" spirit: a bit mysterious, a bit wild, but ultimately friendly and welcoming. Flanking the central character are two stylized cacti. These instantly place the brand in its New Mexico setting. A crescent moon sits above the coyote's head, adding a touch of whimsy and suggesting evening gatherings. Small stars are scattered around, enhancing the magical, desert-night vibe.