Sans Hesitation Logo Design
Stavroula Adamopoulou
Client: Sans Hesitation
Scope: Logo Design
Year: 2025
I had the opportunity to design the logo system for Sans Hesitation, an underground independent fashion label that embodies raw confidence, mystery, and self-expression.
The result is a strong, quirky visual system built around a custom character that adds a sense of intrigue and rebellion. The type is assertive and clean, striking a balance between utility and attitude.
The concept
The centerpiece of the logo is a stylized green character, part creature, part human. The message? Step into the unknown, sans hesitation.
Final thoughts
Designing for Sans Hesitation was an exploration in character-led branding. The identity is more than a logo, it's an attitude. A declaration of independence in form, movement, and message.
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Posted May 31, 2025
Designed a character-led logo system for fashion label.
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Timeline
Jan 1, 2025 - Dec 31, 2025
