Royal Beauty Salon | Social Media and PR

CLIENT Royal Beauty Salon

SCOPE OF WORK Art Direction, Media production, Post-Production, Content Discovery, Content Creation, Social Media Designs, Social Media Management, Social Media Moderation, Public Relations, Celebrities and Influencers Optimization.

Royal Beauty Salon is the destination for beauty and relaxation in New Cairo and Sheikh Zayed. An expert team is dedicated to providing a luxurious experience with a wide range of services, including professional makeup, nail treatments/coloring/gel/acrylic, expert hair coloring, styling, and cutting, as well as rejuvenating spa and massage therapies.

Objective Royal Beauty Salon aimed to elevate its brand presence and visibility on social media platforms, targeting a modern, beauty-conscious audience in New Cairo and surrounding districts. The salon sought a unified and refined art direction that reflected its identity—feminine, sophisticated, and bold.

Strategy We partnered with Royal Beauty Salon to develop a cohesive social media strategy focused on discovery, content creation, and influencer collaboration. Our responsibilities included:

Crafting a strong and consistent visual identity for social platforms

Designing engaging, high-quality content for posts and stories

Collaborating with local influencers to expand reach and generate authentic engagement

Enhancing brand awareness through strategic storytelling and visual aesthetics

Creative Direction The visual style was reimagined with a nude color palette complemented by soft, decorative elements to evoke elegance and femininity. This was balanced with edgy accents that echoed the confident, bold spirit of the salon's logo. The result was a modern, curated feed that aligned with the lifestyle and tastes of the salon’s target audience.

Connect with us through thedocreative@gmail.com

Follow us on Instagram and Facebook and keep an eye on what we have in store.

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