I am the head Creative

I am the head Creative Director for the brand Discos El Popular. This was a cool vertical spot I creatively directed in California featuring the well known DJ Jeremy Sole.

Discos El Popular is known for its expert curation and provides access to rare and extremely hard to find records for the music enthusiast and DJs directly imported from Colombia. Rare record gems that carry a history behind each record.

I wanted to capitalize on that by concepting a true call to action along with the experience.