A flagship commercial for the new brand EVERFRESH!
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UFC Freedom 250, a campaign spot built through a production pipeline.
Returning with a new piece I’m excited about.
This campaign spot was developed through a full production pipeline with great team members and approached with the same structure and intention as a traditional commercial, bridging established filmmaking practices with emerging AI workflows:
• Concept & Creative Direction
• AI Artists
• Art Direction & Design
• VFX
• Editorial
• Sound Design
• Color
A glimpse of what we are developing at Open Sense Productions.
The goal wasn’t just to create something visually compelling, it was to explore how the emerging tools can integrate into a disciplined, high-level creative process.
Some of the tools & platforms used: Higgsfield, AIR, and others.
Feel free to message me if any questions arise.
Link to watch here: https://youtu.be/35hVW3PFDVk
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AI spot for a brand
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I am the head Creative Director for the brand Discos El Popular. This was a cool vertical spot I creatively directed in California featuring the well known DJ Jeremy Sole.
Discos El Popular is known for its expert curation and provides access to rare and extremely hard to find records for the music enthusiast and DJs directly imported from Colombia. Rare record gems that carry a history behind each record.
I wanted to capitalize on that by concepting a true call to action along with the experience.
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